How to Create a Smiple Social Media Plan
Social media has evolved so quickly in the last decade and it continues to grow in exponential ways. Successful organizations all over the world are utilizing social media to interact with their customers and grow their organization. In this post, I will show you how to develop a simple social media plan for your small business or for your personal brand!
Explain Your Situation
First, describe your current situation in a situation statement. Include why you are creating the plan as well as any pertinent information about your current social media efforts
Determine Your Objectives
Your objectives, or goals, should define what you want to achieve through this social media plan. You should have more than one broad objective that will help you define the rest of your social media plan. An example might be to drive traffic to your website or increase sales of a product.
Define Your Audience
After you have a broad goal, you'll want to narrow down a target audience for your social media efforts. Defining your audience will help you when deciding which social platforms to pursue and what type of content to generate. Audiences should be specific and include demographics, geographics and behavioral characteristics.
Create Your Strategies
Strategies will allow you to further break down your objectives into easily digestible chunks. Strategies should be specific and measurable. For example, instead of saying "Increase followers on Facebook." write a goal that can be measured in time and success, "Increase followers on Facebook by 20% from September 1st, 2017 to December 31st, 2017." Make sure your strategies align with your overall objectives and aren't too easy or unattainable for your time frame.
Develop Your Tactics
Tactics will directly align with your strategies, just as your strategies will directly align with your objectives. Tactics are the actual actions you will take to complete your strategies and reach your objectives. One tactic might be "Use the company hashtag and other relevant hashtags in all Twitter and Instagram posts."
Establish Your Timeline
Explain over what time period this social media plan will take place.
And there you have it! A simple social media plan in six steps!
Explain Your Situation
First, describe your current situation in a situation statement. Include why you are creating the plan as well as any pertinent information about your current social media efforts
Determine Your Objectives
Your objectives, or goals, should define what you want to achieve through this social media plan. You should have more than one broad objective that will help you define the rest of your social media plan. An example might be to drive traffic to your website or increase sales of a product.
Define Your Audience
After you have a broad goal, you'll want to narrow down a target audience for your social media efforts. Defining your audience will help you when deciding which social platforms to pursue and what type of content to generate. Audiences should be specific and include demographics, geographics and behavioral characteristics.
Create Your Strategies
Strategies will allow you to further break down your objectives into easily digestible chunks. Strategies should be specific and measurable. For example, instead of saying "Increase followers on Facebook." write a goal that can be measured in time and success, "Increase followers on Facebook by 20% from September 1st, 2017 to December 31st, 2017." Make sure your strategies align with your overall objectives and aren't too easy or unattainable for your time frame.
Develop Your Tactics
Tactics will directly align with your strategies, just as your strategies will directly align with your objectives. Tactics are the actual actions you will take to complete your strategies and reach your objectives. One tactic might be "Use the company hashtag and other relevant hashtags in all Twitter and Instagram posts."
Establish Your Timeline
Explain over what time period this social media plan will take place.
And there you have it! A simple social media plan in six steps!
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