Content Isn't Always King...
You may have heard the age old saying, "content is king" but that isn't always the case.
Content is vital to attracting visitors to a website and thus attracting customers. So you may be wondering why content isn't always king if it can do so many amazing things for your organization. Content is only as valuable to you, as it is to the person reading that content.
Poor quality content will turn a person off to you and your website, leaving your organization untrustworthy and unhelpful, while high-quality content will establish a relationship with the visitor and provide them with value and education. It is important for marketers and other content creators to make sure they cater content to help their desired audiences with a problem by providing a solution through the content. There is also the dilemma of how to present your content to interested contacts. Which is most appealing to your specific audience, an infographic, a blog post, or a video? All things to be considered when creating content.
So, if content isn't key, what is?
Quality catered content for contacts.
Content is vital to attracting visitors to a website and thus attracting customers. So you may be wondering why content isn't always king if it can do so many amazing things for your organization. Content is only as valuable to you, as it is to the person reading that content.
Poor quality content will turn a person off to you and your website, leaving your organization untrustworthy and unhelpful, while high-quality content will establish a relationship with the visitor and provide them with value and education. It is important for marketers and other content creators to make sure they cater content to help their desired audiences with a problem by providing a solution through the content. There is also the dilemma of how to present your content to interested contacts. Which is most appealing to your specific audience, an infographic, a blog post, or a video? All things to be considered when creating content.
So, if content isn't key, what is?
Quality catered content for contacts.
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